NISSAN - GTR REDSHIFT

This case study examines the possibilities of combining commercial approaches of car advertising and neon aesthetics from films like "Need for Speed" and "The Fast and the Furious: Tokyo Drift". My project examines the filmic resolution of 3D design and the establishment of the Nissan automotive brand in the aesthetic context of the mentioned benchmarks. The storytelling leads through the scenery of an Asian metropolis and reveals the automotive over time. The camera settings focus on dramatic dynamics and action-packed imagery.